Project Description
I JORNADA CAMBOIM&PETRUCCI
BRANDING, WEBSITE AND SOCIAL MEDIA MARKETING
PROJECT DESCRIPTION
ABOUT: The I JORNADA CAMBOIM&PETRUCCI is a psychology and psychiatry conference on cognitive behavioral therapy and related topics this year (12-14/April/2018) organized and hosted by Camboim&Petrucci Institute in Natal-RN-Brazil. The event is directed at the general public and also professionals and students in the field or interested in cognitive behavioral therapy techniques and studies.
OBJECTIVE: Create a concept and a logo for the event, create print ads, banners, corporate gifts, certificates for participants and speakers, plan a content calendar and create graphics and videos for their social media channels (Instagram and Facebook), and also build and maintain the event website.
BRANDING
Design Process: Thumbnails Sketches
Design Process: Composites
Design Process: Design Choices
Logo Variations
Primary Logo – Horizontal
Black Logo – Grayscale Only
Logo Variation – TALKS
Secondary Logo – Vertical
Black Logo – Grayscale Only
Logo TALKS – Grayscale Only
WEBSITE
Laravel
The client wanted a website to present all information about the conference in a single page, including: About the Conference, Sponsors and Supporters, Speakers, Conference Schedule, Registration, Fees and Payment, Conference call for papers, Venue Address and Contacts for further inquiries.
Check HERE the final website.
SOCIAL MEDIA MARKETING
The event social media marketing consisted on planning a content calendar and also coming up with relevant campaigns (paid, live drawings, videos with speakers of the conference) targeting professionals and general public interested on psychology, wellness, and related themes.
