Project Description
BROOKS DAVINCI FOUNDATION
BRANDING AND ADVERTISING: LOGO, STATIONERY, POSTER, ADS, AND HOMEPAGE
PROJECT DESCRIPTION
OBJECTIVE: Create a logo and the whole visual identity guide for the brand, providing usages for the logo, and also design the foundation homepage, its business card, an advertising poster, and a banner.
The Brooks DaVinci Foundation(Fictional) is a private grantmaker established in 2001. The Foundation awards grants and education programs to student entrepreneurs with outstanding business ideas. The foundation supports the education, awareness, and promotion of self-employment for students graduating from an arts, design, education, or new media program.
DESIGN PROCESS
Inspirations and Design Concept
The logo was created based on the idea that the Brooks Davinci Foundation is a grantmaker that provides support to young entrepreneurs to begin their own path into success. Therefore, the firts steps(small rectangles) to success begin in the word “Brooks Davinci”and then go on and build an arrow pointing up, to the top, to success.
