OBJECTIVE: Create a City Brand Booklet about Natal (Brazil) promoting an specific characteristic of the city. This City Booklet must arise interest among the targeted audience via creative visual methods and shows the personality of the city that the client wants to promote.
The Booklet is about craftwork made by artisans from Natal and its main goal is to evoke the idea of “handicraft as art”. The brochure consists on a series of 10 pages showing this aspect about Natal which has a very unique handicraft, especially because the city is located between beautiful beaches landscapes and semi arid regions, what makes its local artists inspired by both ecosystems and also by the different way of life in both environments. The catalog presents a campaign called “ArtNatal: handicraft as art” whose slogan is “There is much more about Natal than its beautiful sky and nature.” By leafing through the catalog you can appreciate a variety of craft works shown as art pieces that carry meaning, design and culture – not only just as beautiful souvenir for tourists.