GRAPHIC DESIGN: POSTER SERIES | BANNERS 2018-04-05T05:35:01+00:00

Project Description

SOULFIT POPSICLES

ADVERTISING PACKAGE INCLUDING: POSTERS, BANNERS, ANIMATED BANNER (GIF)

PROJECT DESCRIPTION

OBJECTIVE: Create an advertising package for a popsicle brand consisting of a poster series, banners in different sizes (Google AdWords Optimized) and an animated banner. For this campaign, the company wanted to generate online traffic and leads, and increase sales among young people. Soulfit (fictional) is a popsicle brand dedicated to create the best, healthier and most innovative popsicle by using natural and nutrient-rich ingredients in a very tasteful mix of fruits and teas. Soulfit All-Natural Pops are made with the best natural, organic and locally sourced (when possible) ingredients. We use lots of delicious fresh fruit,100% organic and fair trade sources and nothing artificial.

RESULTS

The design concept for this advertising package was developed taking into consideration the company’s goals and its kind of clients: young people who consume natural food and are concerned about their food quality. Therefore, the ads use attention-grabbing gradients – warm and energetic colors – and explore the main characteristic of Soulfit popsicles: natural and fresh ingredients. In the images, the fruits have no filter and are shown in its real colors. In the animated banner, it is possible to see fresh fruits mixing and turning into a delicious popsicle.

Posters and Animated Banner

Banners