OBJECTIVE: Create an advertising package for a popsicle brand consisting of a poster series, banners in different sizes (Google AdWords Optimized) and an animated banner. For this campaign, the company wanted to generate online traffic and leads, and increase sales among young people. Soulfit (fictional) is a popsicle brand dedicated to create the best, healthier and most innovative popsicle by using natural and nutrient-rich ingredients in a very tasteful mix of fruits and teas. Soulfit All-Natural Pops are made with the best natural, organic and locally sourced (when possible) ingredients. We use lots of delicious fresh fruit,100% organic and fair trade sources and nothing artificial.